Impressions especially first impressions are everything in the business world. Some may argue that you can’t judge a book by its cover, but the fact is we all do. Dressing for success is not only a way to improve impressions, but if used correctly can actually be used as a marketing tactic for massage practice owners.
Massage Practice Owners
Your attire as a business owner speaks volumes. Clients respect massage therapists who dress in a clean professional manner. As a practice or spa owner you really have two types of attire: work and marketing. When you are working in your practice you are not dressed in a business suit, but something comfortable to administer massages. However sometimes comfort is mistaken for tacky or cheap. Khaki pants and a comfortable polo with your business’s logo embroidered on the front really make your business look cutting edge and professional. When establishing a practice, especially with more than one massage therapist, you want to create an image for your practice. If you have other massage therapists working in your practice consider some sort of uniform whether it is a color or certain business shirts. Having haphazardly dressed therapists running around your practice, some in scrubs others in polo shirts some embroidered some not, shows disorganization and not a well-run organization (whether it is or not becomes irrelevant).
Marketing or going to business related functions is a completely different ball game and one that depends entirely on the type of situation you are about to encounter. If you are going to some sort of health fair, walking door to door to meet other business owners, or attending a more informal marketing function, you want to accomplish the professional look, but also complete the main goal of marketing. This is where embroidery is your friend. Even if you do not choose to have embroidered uniforms for your practice, you should have a more casual marketing uniform, again the khaki long pants and embroidered polo work well here. This is especially true if you take staff members to these marketing functions. Your team should be dressed uniformly and professional, remember they are all representing your practice.
In more formal or professional functions, whether it is a community dinner or official business meeting the embroidered polo or anything that could be mistaken as casual is not an option. In these types of scenarios business professional attire is required. You should be in a conservative business suit and to still identify yourself have on hand a professional name plate. This is not a piece of paper stuck in a plastic casing with a safety pin on the back. Visit your local printer and they will show you options of small engraved metal name plates for you to use.
Using these attire tips in the operating of your practice is a sure fire way to establish a professional atmosphere and image.
Massage Therapist Interviewees
When interviewing for a massage therapist position there are many techniques to stand out above the crowd, but in this case we will focus on the attire. Business professional attire is required for any interview you attend. This is true regardless of the attire worn by the actual employees of the practice. Even if the massage therapists in the practice wear scrubs you should be in a business suit. This shows that you are professional and if completed correctly your resume should exemplify the same type of message. You want the impression made by your appearance to match that of the resume or application you have submitted. Showing up for the interview early with a confident attitude and professional attire shows that you have what it takes to be a loyal employee that a practice owner would like to have in the practice. When you take the time to prepare for the interview, especially shown by your attire, you send an automatic signal to the interviewer that you are taking the interview seriously and therefore have put in the excess preparation needed to make a good impression. Don’t underestimate the first impression you make in an interview. You would be surprised at how many interviewees will not even bother to wear anything but jeans and a t-shirt to interviews; you showing up in professional attire puts you at an entirely different level. If you were the interviewer, which level would you be hiring from?