Online Marketing

Online Marketing

3 CE Hours

Always wanted to take your marketing efforts online, but weren’t sure how? Learn to unleash your practice’s online marketing potential in this information packed course.

Course Objectives:

• Introduce online marketing techniques such as websites, social media, email, and Groupon
• Learn to analyze for effectiveness of different online marketing channels
• Understand how to differentiate and organize your website so that it works for you, not against you
• Learn the importance of and techniques to perform a market analysis for your online marketing plans

Why you should complete the “Online Marketing” massage continuing education course

Why was this CE course created?

After the great feedback we received on our All about Marketing course we wanted to extend the amount of marketing knowledge we provide. We decided to expand on online marketing because of the relevance to today’s marketing landscape. So much of today’s business is done online that massage therapists who are not promoting themselves on or utilizing the benefits of online marketing are behind the ball. In the spirit of our mission to spread entrepreneurship in massage therapy we wanted to keep massage therapists in the loop and introduce them to the options that are available to market their practice online.

What you will learn

This course delves into a variety of online marketing topics, all of which are options to massage therapy practices. To start we discuss the more traditional online marketing channels including email marketing, websites and online newsletters. In addition to this you will learn tips and techniques related to non traditional online marketing channels including Groupon. In combination, these topics are able to create a comprehensive overview of online marketing options available to massage practices specifically when, how and why they should be implemented for different entrepreneurs.

What type of massage therapist should take this course?

This course is great for massage entrepreneurs who are interested in taking their practice online for the first time or for those looking to sharpen their online marketing skills and knowledge. The specific examples and topic based format makes this course easy to read and an excellent reference for any massage entrepreneur.

Where are the CEUs approved?

This course is approved by most states by individual state boards and because it has been approved by the NCBTMB for continuing education renewal. Specific states include Florida, Alabama, Texas, North Dakota and many others. To find out if your state will allow the use of this course please visit our continuing education approval page for detailed information on individual state CE requirements and how our courses fit into the courses you need to take.